PhyFarm Branding

Visual Designer, 2019-2020 at PhyFarm. Led a holistic rebranding effort, intricately shaping the company's visual identity. This involved overhauling the logo and enhancing both digital and print materials, resulting in a 33% boost in brand recognition.

Type

Visual Design + Branding

Tools

Adobe Creative Suite, Figma, Miro

Year

2019

Client

PhyFarm

Problem

About

Phyfarm is on a mission to modernize agriculture through the power of technology and data-driven solutions. A pioneer in the field of AgTech, Phyfarm is dedicated to empowering farmers and reshaping the future of sustainable and efficient food production with its developed cutting-edge solution. This solution harnesses the potentials of Artificial Intelligence of Things (AIOT) to elevate farming practices to new heights.

Solution

Transforming PhyFarm: Elevating Brand Recognition and Trust Through Strategic Rebranding

The objective is to execute a comprehensive rebranding strategy for PhyFarm, aimed at enhancing brand recognition, establishing a cohesive visual identity, and instilling confidence in our technology-driven solutions geared towards maximizing sustainable yield.

Target Audience

Farmers, businesses, and agronomists seeking to pioneer sustainable farming practices and drive company growth by embracing cutting-edge technology and innovative methodologies.

Design

Modern, clean, sleek identity that reflects sustainability and innovation

Other work

If you want to learn more about my work, or just want to grab some coffee, i'd love to chat

→ vedashreeshere@gmail.com