PhyFarm is an AI-driven Agri IoT platform that allows farmers to track real-time data, automate workflows, and map farms through a mobile app. With IoT Farm Controllers and Sensors, it streamlines processes such as irrigation, crop intelligence, and fertigation, enhancing efficiency with data-driven insights.
I led end-to-end user research and discovery workshops to design the onboarding flow for PhyFarm’s mobile app. My work focused on improving the initial user experience to minimize confusion, foster trust, and accelerate user adoption.
User feedback indicates a gap in the onboarding process, with new users lacking a proper guide to start using the app effectively, leading to an overwhelming dependence on customer support for initial set-up, hampering user experience and efficiency.
The solution entails crafting a user-friendly onboarding process that empowers users to navigate the app independently. By minimizing user queries, I aim to streamline the initial user experience and enhance overall satisfaction.
To understand the problems faced by new users, I collaborated with our product manager and delved into support tickets, and analyzed analytics. Through this process, we identified three main issues.
After familiarizing myself with the existing onboarding and user feedback, I got the clarity of the user group and needs. I identified my persona and listed their needs and frustration to make sure I understand my customer's problem.
I began by mapping out the user journey for the existing process. Collaborating closely with the product manager and engineers, we identified crucial steps and brainstormed ideas to reimagine a more efficient flow.
In crafting wireflows, I aimed to intricately map out user journeys with visual precision, combining the structure of wireframes with the narrative flow of user flows. Each wireflow meticulously outlines the sequence of screens and interactions, providing stakeholders with a comprehensive understanding of the user experience. By seamlessly integrating wireframes and user flows, these dynamic wireflows serve as a powerful tool for communicating design concepts, facilitating collaboration, and ensuring alignment between design and user goals
In this phase of the design process, I focused on refining and enhancing the user experience through high fidelity designs. By meticulously translating conceptual ideas into tangible visual representations, I aimed to provide stakeholders with a clear vision of the final product while ensuring alignment with user needs and design goals. Through attention to detail, consistency in visual language, and adherence to usability principles, my high fidelity designs offer a realistic preview of the app's interface, interactions, and functionality
The onboarding process led to a 30% drop in drop-off rates, a 70% task completion rate, and a user satisfaction score of 8, signaling enhanced user engagement and comprehension.
